Leaders of the Mercedes-Benz Stadium development team announced on Monday a revolutionary pricing system for food and beverages at. In an attempt to be a fan-friendly atmosphere and experience, they have revealed a lower-tiered pricing system that includes five dollars for a 12 ounce domestic beer and two dollars for a hot dog.
Here is the basic system that will be implemented when the stadium opens:
$2 - Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)
$2 - Dasani bottled water; hot dogs; pretzels; popcorn
$3 - Peanuts; pizza; nachos; waffle fries
$5 - 12 oz. domestic beer
2017 Update: Darren Rovell has posted a more in-depth menu with prices:
Falcons confirm Mercedes-Benz Stadium will open on August 26. Here are their "fan friendly" concession prices pic.twitter.com/6bmkn9gtEj— Darren Rovell (@darrenrovell) July 11, 2017
"We focused from the beginning on building a unique fan experience at Mercedes-Benz Stadium with a goal of helping those who visit to leave the stadium with great memories shared with family and friends, not aggravation and frustration about their experience," Atlanta United owner, Arthur M. Blank said in a prepared statement. "We have listened to the concerns of the fans on the food and beverage experience and have responded to those concerns in a way that honors our commitment to providing the best possible fan experience at our events."
The pricing system is a permanent one that will be in effect for Atlanta United matches, Atlanta Falcons games as well as major events at Mercedes-Benz Stadium including the Chick-fil-a Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men's Final Four slated for 2020.
More food and beverage options will be announced soon with popular brands in Atlanta all being in contention. Those selections will be based on a fan survey sent out to all Founder's Club members.
The promise and mission statement for the whole venture is that you would be able to feed a family of four for $28 on an average trip to the stadium. That is a severe improvement over the normal modern day stadium experience.