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The Daily Dirt, July 12: American Family Insurance partners with Atlanta United

What’s next for Atlanta United?

American Family - Final Round Photo by Hunter Martin/Getty Images

Big news this morning as Atlanta United announced that American Family Insurance would be the club’s first kit sponsor. The announcement video also teased that a kit reveal would be coming in Fall 2016.

Now that we are dreaming fearlessly, let’s look at what is next for the club moving forward.

The transfer window will remain open until August 3, which is plenty of time to see more players added. We are still awaiting official word on Hector Villalba from San Lorenzo, as well as updates on some of the other rumors floating around.

One player who has been linked to Atlanta United, Andres Guardado, is expected to join PSV for their preseason training today. We will see if anything is said about an impending transfer to MLS.

The silly season is in full effect not that the Euros and Copa are completed. There are many players around the world that are being linked to potential MLS moves. No new names to report in terms of being linked to Atlanta.

This window in 2014 is when NYCFC made some trades within the league to add to their roster. We will have to wait and see if Atlanta becomes part of that mix.

Also, no names have been linked to Atlanta on the coaching front as of yet.

Let us know what you are looking forward to next from Atlanta United in the comments or write a FanPost.

Back to the American Family Insurance announcement, remember how important kit sponsorship can be to the club’s bottom line. The Sports Business Journal’s Ian Thomas suggests that the financial reward for this particular deal is strong. With MLS jersey deals typically averaging $3M-$3.5M, most of the roster is paid for before training camp starts.

Today is a big day for Atlanta United on the business side. These are the types of moves that provide the necessary resources to build the club.


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