One less discussed part of Tata Martino’s hire has been the sheer level of media coverage that it has received. After Wednesday’s event here in Atlanta, many members of the front office accompanied Tata to Miami where he made appearances with many major Spanish language media outlets.
It wasn’t just Martino, Darren Eales and Carlos Bocanegra also made quite a few stops on the trip.
One of Carlos’ appearances was on MLS’ Extra Time Radio show (you can listen to the episode here). He discussed the ways that the front office would help Martino acclimate to MLS, and their excitement about the impact Tata will have on the academy.
One thing I have wondered about is the reaction to the hire and the ensuing media onslaught with other MLS clubs, specifically Minnesota and LAFC. Minnesota is building a different type of club than Atlanta, but would the buzz around a hire of this magnitude make them consider going bigger in their coaching search? LAFC has pledged to be huge from the start, how will they try to top the Tata Martino coaching hire?
A move like this can change the trajectory of a club and possibly the league as a whole.
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