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Atlanta Silverbacks announce KNOW Foods as primary sponsor

The Atlanta health food company will sponsor the Atlanta Silverbacks’ jerseys in 2017

The 2017 Atlanta Silverbacks jersey featuring the KNOW Foods logo
Dave Williamson Photography

On Monday, the Atlanta Silverbacks announced KNOW Foods, an Atlanta-based health food company, as their primary sponsor ahead of the 2017 NPSL Season.

From their offices in the Spanx Headquarters in Buckhead, KNOW Foods provides healthy bread options for customers by “producing a nutritionally superior, natural, non-GMO, grain/gluten-free and great tasting alternative to traditional grain/gluten-based foods.”

“KNOW Foods is focused on diet, nutrition, and health,” said David Caron, head of Strategic Marketing and Partnerships for the company. “We love soccer, so partnering with a great soccer team is a given.” The company sees their partnership with the Silverbacks as furthering their mission of supporting people live a more active and healthy lifestyle.

KNOW Foods logo will feature on the Silverbacks’ home and away kits for the 2017 season. The Silverbacks wore their new uniforms during Wednesday’s scrimmage against Atlanta United. The new Capelli Sports kits feature red tops with black accents and the KNOW Foods logo across the chest, red shorts, and red socks. They are available to purchase at Best Buy Soccer Stores and on the Silverbacks website.

In addition to sponsoring the jerseys, KNOW will provide food samples at Silverbacks home matches and are working with the food staff at Silverbacks Park on providing additional options for the fans. For more information about KNOW Foods, visit their website at