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Atlanta United’s match with the Seattle Sounders in Mercedes-Benz Stadium has set a new record for total viewers for a regular season MLS match, with more than 1.5 million tuning in after the World Cup Final according to Jonathan Tannenwald of Philly.com.
Fox's Atlanta United-Seattle Sounders broadcast right after the World Cup final drew 1.558 million viewers.
— Jonathan Tannenwald (@thegoalkeeper) July 17, 2018
I would say that justifies putting the game in that time slot.
It seems to be a new record for an MLS regular season match, at least according to the list kept on Wikipedia. Wikipedia is, of course, an aggregation of sources, and not a source itself, so take it with a grain of salt. But considering the reported number from Sunday’s game is more than 50% greater than the highest watched game listed on Wikipedia, they’d have to be missing something pretty darn big for this not to top the chart.
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It’s an impressive total viewership. Not listed in the table above is the viewership number for Atlanta United’s match against the Portland Timbers two weeks ago, which also had a World Cup game lead-in. That number was somewhere in the range of a million viewers, but it’s impossible to tell if that number was a certified record or not. This number of 1.5 million leaves no doubt.
It was a historic day in Atlanta all around, as the team also set yet another MLS-attendance record. Atlanta United has clearly set a new barometer with attendances, as the club no holds the five highest attendance figures in MLS history.
So despite a disappointing 1-1 draw on the day against the Sounders, it wasn’t all bad.