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BREAKING: Atlanta United announces partnership with headphone company

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JLab Audio to become “Official Sound of Atlanta United,” whatever the hell that means.

Atlanta United v Portland Timbers - MLS Cup Championship Match Photo by Ira L. Black/Corbis via Getty Images

From Atlanta United’s press release Thursday morning. Emphasis on the terrible corporate jargon is ours:

Atlanta United today announced it has partnered with JLab Audio, the No. 1 accessible true wireless brand in America. The partnership makes JLab the Official Sound of Atlanta United. JLab also just announced they extended their partnership as the official audio and microphone partner of Major League Soccer.

The wide-ranging partnership takes effect immediately and will include product integration across Atlanta United’s digital platforms and match day presentation. In addition, JLab will be donating 500 sets of headphones to local Atlanta communities, including Marietta YELLS!, Latin American Association, Parent’s Prosper, and Warrior Alliance.

We’re excited to welcome JLab Audio as a partner and look forward to working on collaborative projects for both the Club and our fans,” Atlanta United President Darren Eales said. “Our shared commitment to innovation along with their continued integration within MLS makes them the ideal organization to become the Official Sound of Atlanta United.

“Like Atlanta United, JLab has built a brand and fanbase to become a top contender in our category,” said JLab CEO Win Cramer. “From their innovative stadium to accessible food choices, Atlanta United understands the modern sports consumer and we’re excited to work with such an inventive club.