Atlanta United’s third edition of their primary kit is almost here. The announced on Friday that it will hold a Season Ticket Holder-exclusive unveiling event for their newest member of the Five Stripes wardrobe a week from today on February 26. The innovative, socially-distanced event will feature a drive-in theme with guests like Darren Eales, Gabriel Heinze and others there to help show off the new threads.
Here’s an excerpt from the team’s official press release announcing the event:
This one-night-only socially-distanced event for the club’s Season Ticket Members will kick-off Atlanta’s fifth season in Major League Soccer. During this event, fans will hear directly from Atlanta United president Darren Eales, Head Coach Gabriel Heinze and other special guests to celebrate the new season as the 5-Stripes unveil the newest kit and light up Atlanta’s sky with a live laser show projected on Mercedes-Benz Stadium. To ensure appropriate social distancing, capacity will be limited to approximately 300 vehicles. Fans can also watch from home via livestream at atlutd.com/live.
The event will take place at the Home Depot Backyard and begin at 7:30 p.m. and last for about 90 minutes. Tickets to the unveiling are very limited but Season Ticket Holders can still try to obtain tickets for $20 via an e-mail sent out earlier this week. The proceeds of which will go to Piedmont Healthcare Foundation to support Covid-19 relief and frontline workers.
The new shirt will go on sale to the general public online at MLSStore.com and at the Atlanta United Team Store at Atlantic Station the following day.