NCR Named a Founding Partner of Mercedes-Benz Stadium
NCR and AMB Sports & Entertainment continue strategic partnership to deliver a software driven, hardware enabled exceptional fan experience
DULUTH, Ga., Oct. 1, 2015 – NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, announced today it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017. The agreement continues a multi-year relationship between NCR and AMB Sports & Entertainment (AMBSE), comprised of the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. The agreement underscores the company's investment in the Atlanta community, where NCR is headquartered.
"Through our partnership with AMBSE and the Arthur M. Blank Family Foundation, we are thrilled by the opportunity to expand our commitment to the citizens of Atlanta and play a role in transforming the local Westside neighborhood," said Bill Nuti, CEO and chairman of NCR Corporation. "As a founding partner of the Mercedes-Benz Stadium, NCR looks forward to continuing our partnership with the Atlanta Falcons and welcoming and partnering with Atlanta's new Major League Soccer team, Atlanta United."
As the Official Consumer Transaction Technology Provider for the new Mercedes-Benz Stadium, NCR will heighten the fan experience through its POS, wayfinding, kitchen system and digital menu technologies. With its hardware, software and mobile solutions, NCR extends the fan experience far beyond the field.
"NCR has proven its ability to provide a truly transformative customer experience," said Rich McKay, president & CEO of the Atlanta Falcons. "We are excited by the prospect of showcasing NCR’s next-generation consumer transaction technologies in the new Mercedes-Benz Stadium as we reimagine the fan experience."
NCR announced a formal partnership with the Falcons in 2013, providing POS software for Falcons’ merchandise including mobile point of sale to the Falcons, creating innovative experiences such as in-suite ordering and post-game merchandise pickup. Wayfinding touchscreen technology from NCR also helped fans navigate Falcons game days. The two organizations partnered on a variety of community initiatives including an internship program that will continue through the 2015 season.