If you haven’t gotten your ticket to Atlanta United’s historic opening match against New York Red Bulls at Bobby Dodd Stadium yet, you’d better hurry, because they’re running out of room. The latest numbers reported by the club (per the AJC’s Doug Roberson) stand at over 40,000 tickets sold, with the team gunning towards selling out the 55,000 seat venue on March 5.
Club president Darren Eales mentioned to Roberson that AUFC has set a “soft cap” for season tickets and that they stand at 27,000 right now. It appears could stand to be increased soon if momentum less than two weeks from First Kick continues.
Eales said the team is past 27,000 season-tickets sold and approaching 30,000, which was going to be the soft cap. Eales said they will consider increasing that cap if demand persists.
He said the MLS expansion franchise is selling more than 100 season tickets a day since Saturday.
Evidence of the interest could be seen on Saturday when more than 12,000 people attended the game at Finley Stadium. The walk-up crowd exceeded 7,000, which Eales estimated was mostly Atlanta United fans.
Eales also told Roberson that season tickets are set to go in the mail. The club had emailed founding members to verify their address information a few weeks ago, and now that they have heard from everyone, the process to send the season tickets out will begin. You’ll also be seeing a lot of AUFC ads around town as the club seeks that magic number of 55,000 before the 5th.
Eales said season-tickets will be distributed later this week. The package will include the season-ticket card, a lanyard and commemorative box.
Eales said marketing will increase the home opener. Those efforts will include billboards and wraps on MARTA trains, busses and bus stops.
The initial response to Atlanta United (especially with them selling over 40,000 tickets for the opener and getting so many walkups before the friendly against Chattanooga FC last week) has been nothing short of a success thus far. The excitement and buzz will only grow once March 5 grows closer (only 19 days away) and increase that much more when Mercedes-Benz Stadium opens in a few months.